Whether you run an online marketplace, a brick-and-mortar store, or both, your top priority is pleasing customers and making sales. Without a seamless checkout experience, you’ll likely push customers away or, at…
What Is an Independent Contractor? An independent contractor (IC) is simply someone who works for someone else but not as an employee. An employee is someone who works for a business, and the…
It’s important to evaluate your business on a regular basis to ensure that you’re on track to succeed. One of the most integral parts of your business is inventory management….
How important is email to digital marketers in 2022? Maybe more than you think. While social media, SMS messaging, and video conferencing have replaced email as the chief means of…
A limited liability company (LLC) is a popular business legal form, and it has many similarities to the partnership legal form. But there are some differences between an LLC and a partnership that you…
If you’re putting together a new content marketing strategy, you know how much work there is to do. With your attention pulled in so many directions, it’s surprisingly easy to…
Capital investment is the amount invested in a company to enhance its business objectives. Also, the individual/entity can earn an income or recover the invested capital from earnings generated by the company over the years. Definition and Examples of Capital…
Leverage refers to the employment of assets or sources of fund bearing fixed payment to magnify EBIT or EPS respectively. So it may be associated with investment activities or financing…
It’s always risky to start a business, but to find out how risky, you may need to do a break-even analysis. Giving you insight into exactly what you need to…
Operating leverage is the fraction of a company’s costs that are fixed. Firms with a lower fraction of variable costs and a higher fraction of fixed costs have a higher…