Senior Marketing Manager at Highfy







Karachi, Pakistan

Date Posted

May 31, 2021


Sales & Marketing

Job Type


Education Requirement Bachelors/Masters
Career Level Mid Level
Experience 1-2 Years
Base Salary Competitive Salary
Street address Karachi


NOTE: This is an in-house full-time job. We are launching in June 2021.


Highfy is an eCommerce enterprise of a longtime group of FMCG Importers and Distributors primarily based in Karachi since 1999. We carry formidable plans to grow to be a number one one-stop-shop for imported shopper manufacturers in Pakistan. Hopes excessive and toes on the bottom, we’re first trying to get the fundamentals proper.

We want an skilled Performance Marketer and Brand Manager to behave as our Senior Marketing Manager. You could have a Graphic designer and content material artist working with you.


Lead end-to-end planning, setup, execution & efficiency of campaigns on key on-line advertising and marketing channels, particularly Facebook, Youtube & Google
Monitor each day marketing campaign efficiency and counsel clever optimization methods
Stay updated with the most recent tendencies and greatest practices in on-line advertising and marketing and measurement
Collaborate with the content material workforce to advocate and execute inventive methods for content material optimization
Collaborate with key enterprise stakeholders to align the marketing campaign’s course with enterprise objectives


1-2 years of expertise operating efficiency advertising and marketing (specifically conversion-based)Experience in E-Commerce/Online Retail marketing campaign administration is extremely fascinating
Hands-on expertise with operating Google Adwords and Facebook Ads
Manager/Smartly campaigns together with, however not restricted to: Facebook DPA & Feed Management
SEM Keyword analysis, funds allocation, DSA, RSA & feed adverts
Google ACi & ACe campaigns setup, viewers setting, feed adverts & bid optimization
Google Display & YouTube Campaigns for consciousness & conversion
LinkedIn Marketing – Followers + Engagement Campaigns
Understanding of Marketing attribution & its software and expertise with MMPs
Experience in analytics, A/B testing, and conversion optimization.