Employers want to know whether you are actively seeking out their company, heard of the role from a recruiter, or were recommended to the position by a current employee. In short, they want to know how you got to them.
If someone recommended you for the position, be sure to say their name. Don’t assume that the interviewer already knows about the referral. You’ll probably want to also follow up with how you know the person who referred you. For example, if you and Steve (who recommended you) worked together previously, or if you met him over coffee at a networking event, mention it to give yourself a little more credibility. If Steve works at the company and suggested that you apply for the job, explain why he thought you’d be the perfect fit.
If you sought out the role yourself, be clear about what caught your eye — extra bonus points if you can align your values with the company and their mission. You want to convince the hiring manager that you chose their company, over all other companies, for a few specific reasons.
Lastly, if you were recruited, explain why you took the bait. Did this role sound like a good fit? Does it align with the direction you want to take your career? Even if you weren’t familiar with the organization prior to being recruited, be enthusiastic about what you’ve learned and honest about why you’re interested in moving forward with the process.
Example: “I learned about the position through LinkedIn as I’ve been following your company’s page for a while now. I’m really passionate about the work you’re doing in X, Y, and Z areas, so I was excited to apply. The required skills match well with the skills I have, and it seems like a great opportunity for me to contribute to your mission, as well as a great next move for my career.”